Building your partner network is no different than building a quality sales lead funnel. Partner development and partner/lead generation are two sides of the same coin: A typical buyers journey…
Digitization is progressing steadily and will not stop in 2022 either. Especially in medium-sized companies, major changes have recently been made in order to adapt to larger, already digitized companies.…
Oftentimes, the larger a company gets, the more money they have to invest in tools and technology. This often means not only better software solutions for things like CRM, marketing,…
Die Generierung von Leads wird in der Technologie-Branche nicht auf die leichte Schulter genommen. Die schiere Anzahl an Partnerprogrammen, die in das Ökosystem eingebunden sind, beweist, dass das Partnermarketing von unschätzbarem Wert ist. Insbesondere…
Vertriebsagenturen müssen unabhängig von ihrer Größe von Zeit zu Zeit Programme zur Anwerbung von Partnern aufziehen. Die Durchführung eines Rekrutierungsprogramms kann dazu genutzt werden, neue Partnerschaften zu gewinnen, um Dienstleistungen…
While inbound marketing has long emphasized the importance of initiating a dialogue with prospects rather than one-way communication, we are now entering the era of Inbound 2.0, which emphasizes two-way…
Oftentimes, the larger a company gets, the more money they have to invest in tools and technology. This often means not only better software solutions for things like CRM, marketing,…