DigitaSol Blog
Learn all about innovations and best practices in digital marketing and sales, data analytics and science, and AI-based business intelligence solutions to grow your business.
In the cookieless age, the quality of your first-party data determines the effectiveness of AI models, social commerce formats, and TikTok campaigns. Those who obtain consent properly, track events server-side, and create platform-appropriate creatives...
An EU-supported digitalization project in Austria (2022–2025) demonstrated how manufacturing SMEs can measurably reduce the risks associated with investments in artificial intelligence (AI) and automation. The project focused on...
Employee Advocacy 2.0 means empowering employees to act as credible voices for the brand on social media – with clear governance, scalable processes, and measurable results...
Employee advocacy is only sustainable if it's based on clear goals, unambiguous rules, and a solid business case. Before launching campaigns, establish alignment...
When time-to-market, budget discipline, and robust measurability are crucial, a no-code/low-code marketing stack enables a rapid path from idea to measurable ROI in 30 days. This approach combines...
A leading search provider is currently testing advertising directly within its generative AI features – from conversational answers and summarizing results to image-based search suggestions. Initially, the...
Many marketing and growth teams are sitting on valuable zero-party and first-party data, but it's scattered across CRM, web analytics, and paid social media. The goal: a consolidated, actionable...
Vietnam is accelerating its digital transformation and AI development with unprecedented political prioritization. On October 16, 2025, the government convened a national conference to govern...
Digital inclusion has become a strategic weakness in Europe – and at the same time its greatest growth opportunity. A recent European report (10/2025) illustrates just how significant...
At the end of November 2025, a curated industry event in Stuttgart demonstrated how compact learning formats and well-designed tech setups can propel event and marketing teams forward. Instead of lengthy lectures, the focus was on...