Part 2: The Costs and Benefits of Implementing AI
In my last post, I explored why quality AI requires serious investments of time, money, and strategic planning. However, while the costs are real, so too are the immense benefits…
Part 1: AI ain’t free!
As an experienced entrepreneur who has worked with various innovations, I’ve seen my fair share of new technologies come and go. Nothing can potentially transform businesses more than artificial intelligence (AI). However, while AI offers immense opportunities, it does require severe investments of time, money, and effort to implement correctly. In this series of blog posts, I’ll share my insights on the costs and benefits of embracing AI in business based on my own experiences.
5 Ways AI is Revolutionizing Digital Marketing Strategies
As the digital landscape continues to evolve, businesses are embracing new technologies to stay ahead in the competitive market. One of the most promising technologies making waves in the digital marketing sphere is Artificial Intelligence (AI). By leveraging AI’s power, businesses can better understand their target audience, create more engaging content, and optimize campaigns for better results. This blog will explore five ways AI revolutionizes digital marketing strategies.
What are Best & Worst Practices for Implementing Enterprise Architecture in Companies?
Enterprise architecture (EA) is a crucial discipline that enables organizations to manage their business and technological assets consistently and efficiently. By offering a holistic perspective of an organization's capabilities, processes,…
ARE ENTERPRISE BUSINESSES REALLY IMPROVING PRODUCTIVITY BY USING 91 MARKETING TOOLS?
Oftentimes, the larger a company gets, the more money they have to invest in tools and technology. This often means not only better software solutions for things like CRM, marketing,…
MARKETING WITHOUT DATA IS LIKE DRIVING WITHOUT LIGHT IN THE DARK.
Oftentimes, the larger a company gets, the more money they have to invest in tools and technology. This often means not only better software solutions for things like CRM, marketing,…
CONVERSATIONAL MARKETING – GAME CHANGER IN CUSTOMER AKQUISITION
While Inbound Marketing has long emphasized the importance of initiating a dialogue with potential customers rather than making communication one-sided, we are now entering the era of Inbound 2.0, which…
CONTENT MARKETING IN A NUTSHELL – PART 2
WHAT ARE THE TYPES OF CONTENT? There are three different types of content: "owned," "earned," and "paid." Owned media includes all the media assets you control: your blog(s), website, and…
CONTENT MARKETING IN A NUTSHELL – PART 1
Content marketing is big. Tremendously so. From the days of old to now, content has been one of the most powerful and efficient ways to connect with your audience and…